Syris launches AITO high-end brand

On December 2, Syris launched its high-end new energy smart car brand AITO. Its first model was also unveiled at the same time, and will be officially released on December 23. Xiaokang Group chairman Zhang Xinghai said excitedly on the day of the brand release: "Today is a good day around." Perhaps so, behind the AITO brand is huawei's unprecedented deep involvement.

In the past, huawei's cooperation with Syris only existed at the level of sales channels. Huawei, the SF5 | inquiry (configuration) itself is not too much to participate in, just tasted, and brand of AITO, huawei's involvement is unprecedented. It was not only the first time that Huawei HarmonyOS smart cabin was launched, but also huawei took the lead in the early planning, design, and later marketing and sales of this model. Even according to relevant sources, AITO brand does not exclude the possibility of independent operation in the future, currently Huawei management team has settled in AITO brand.

Xu Lin, president of siris, said that AITO brand is expected to enter the first echelon within five years and become the TOP3 brand of global new energy vehicles. AITO will also release a mid-size pure electric luxury SUV smart car product in the next two years and a large luxury SUV in 2023. Huawei's deep involvement also makes AITO's ambitious goals look impressive.

What does Huawei bring?

Cyrus didn't spend much time explaining the brand, but more time with HarmonyOS, which is about to get on the bus. It was, after all, the most highly anticipated part of the launch.

Yu Chengdong, managing director of Huawei and CEO of Huawei Intelligent vehicle Solution BU, said via video, "Huawei has applied its core technologies accumulated over 30 years in communication and ICT fields to AITO brand. From AUTO to AITO, there is only one letter difference, but the difference is intelligent and intelligent experience."

To put it more broadly, China has not had a smart ecosystem of its own since the mobile era, and Huawei has just filled the gap. In smart cars, human-vehicle interconnection, vehicle-home interconnection and even the interconnection of everything often seen in PPT can not be separated from a smart ecological operating system. And that's why the outside world is turning its attention to Huawei.

"Simple connectivity cannot break down the boundaries between people, cars and mobile phones," said Wang Yanmin, head of Huawei Smart Car business at the event. "HarmonyOS is capable of breaking down the boundaries with a strong and unified operating system that is the cornerstone of smart mobility and scene solutions."
On the user side, the constant switching between mobile phone and mobile phone has become a major obstacle to prevent users from using mobile phone. Huawei HarmonyOS provides seamless device transfer to reduce the constant switching between terminals.

Although many people came for Huawei on this product, Cyrus, as a partner, is also trying to find its own value
Specifically, Hongmeng system proposed a development, multi-terminal support, seamless communication concept. Developers can synchronize the development to smart terminals such as mobile phones, vehicles and tablets after a one-time development under the framework provided by Huawei, without repeated development.