Report of 2021 Guangzhou Auto Show

Technology trends - the platformization of electric vehicles has become the driving force of brand new energy

At the show, there were a number of brand new new energy product platforms, such as Kia EV6 and IONIQ 5 based on Hyundai E-GMP platform, Cadillac LYRIQ based on GM Aotron platform, Volkswagen ID Family based on MEB platform and Audi Q4 E-tron and Q5 E-tron.

The new energy product platform can effectively reduce product costs, improve product performance, and promote the rapid and concentrated launch of a series of new energy products.

Technology trends - the pursuit of power for fuel cars began to high-end niche shift

Due to the principle of electric vehicles, the power level of the current electric vehicle products will be far better than the fuel vehicle products. Especially start up acceleration and so on.

While the whole market is promoting the new energy of cars, consumers who continue to pursue the driving pleasure of fuel-powered models are usually high-end car users with deep feelings of racing culture and full experience of high-displacement power.

Therefore, it is judged that after the long-term development of new energy, high-power fuel engine products will gradually become niche.

New revelation for vehicle enterprises -- new force is still impacting the ceiling of technology

So far, only a few new power car manufacturers have expanded the number of products to more than four. This auto show, high, zero run, Siris three enterprises are only one model on sale.

Each new power enterprise is constantly improving the competitiveness of its products. At present, the 800V high-voltage SIC platform adopted by Xiaopeng G9, the six-door spread wing door of HiPhiX and the comprehensive endurance of SIris SF5 exceeding 1000km are the forefront of the industry.

New revelation for vehicle enterprises -- multi-brand strategy is still a test for Chinese automobile enterprises

Take Geely brand as an example. Through overseas acquisition and joint venture construction, Geely manages five brands simultaneously in the new energy sector, including two basic brands of traditional passenger cars, Lynk and Geely. This auto show requires the management of 5 brands at the same time.

At the same time, the three brands of Krypton, Star and Geometry are difficult to achieve product differentiation in the category of new energy products. How to realize brand synergy under the premise of fully developing the product needs further research and exploration.