A new trend is emerging in China's car seat industry

With the development trend of "new, four modernizations" of automobile becoming increasingly clear, whether it is traditional powered vehicles or new energy vehicles, the trend of intelligent cockpit becoming standard is becoming more and more obvious.

Faurecia China strategy and cooperation director Huang Zhen believes that in the era of intelligent cockpit, China's car seat market presents four development trends.

First, there is the trend towards green travel. With the development of electric vehicle, new requirements for seat structure are put forward. Facing the demand of automotive lightweight, seat suppliers should also think about the application of materials and even the use of skeleton materials.

Second, changes in family structure. Under the circumstances of the two-child policy and three-child policy, there is a very clear trend: consumers have higher and higher requirements for the interior space of cars, and the importance of two-row seats will become more and more obvious in the future, and even three-row seats will become more and more important. In the meantime, consumer still can consider the comfortable sex of two seats, health care new function. Previously, the industry and consumers paid more attention to the design and performance of the front seat. Now, the performance of the second - and third-row seats is also a concern.

Third, it is the trend of intelligent network connection. The new force of automobile manufacturing is more advanced in the entertainment and functional aspects of automobile intelligent network. Faurecia's previous market research shows that Chinese consumers are the most receptive to new automotive features and digitalization in the world, especially young consumers who are increasingly receptive to digitalization. The seat will become an important node in multimodal interaction, not just a physical weight carrier. "The entire cockpit is a combination of multiple modes, and the seat is the most important point of initiation and connection." Danseur said.

Fourth, the recognition of the market. It is reflected in the recognition of Chinese consumers to domestic independent brands and new power brands. Of course, it is also more reflected in some practices of vehicle enterprises, which show Chinese style, Chinese design, Chinese functions and functional architecture with Chinese characteristics on cars.

'An intelligent cockpit must be a combination of software and hardware, but also a combination of hardware,' Mr. Huang said. However, the hardware combination is not simply stacked, but forms certain modules, and finally forms the whole cabin through the combination of modules and modules.

When it comes to seat development in the era of intelligent cockpit, Huang zhen puts forward three key words: modularity, sustainable development and personalization. For example, in personalized respect, A side of the seat can be applied to learn lighting, B side can be applied to functional effect, through the light display touch screen to adjust temperature, wind direction, adjust the end, the light is automatically hidden.